Nerd Street Gamers Partners with We Are Nations To Bring Esports Apparel to Localhost

by Christian Gillespie

November 25, 2019 We are partnering with esports apparel leader We Are Nations to build the first retail spaces inside Localhost facilities. These retail spaces will be stocked with merchandise supplied by We Are Nations, including apparel celebrating esports teams and players.

To launch the partnership, Nerd Street Gamers and We Are Nations will be hosting a Black Friday event at Localhost Philly and Localhost Denver. As part of the event, both Localhosts will offer special prices on esports apparel, gaming equipment, and Localhost gift cards.

“Localhost is a hub for gamers of all skill levels, across every gaming community,” said John Fazio, CEO and Founder of Nerd Street Gamers. “Our national expansion provides a rare opportunity for strategic retail partnerships such as the one we are launching with We Are Nations.” 

Merchandise and apparel make up an important and growing segment of the esports business. Analysts estimate that merchandise and tickets accounted for up to $103 million in esports revenue in 2019, about 10 percent of the segment’s overall earnings. 

As part of this partnership, two retail spaces will open in Nerd Street Gamers’ Localhost facilities in Denver and Philadelphia, creating a unique channel for amateur and semi-pro gamers to purchase the gear and merchandise of top esports teams and players.

“After first meeting with Nerd Street Gamers we were extremely impressed by their growth opportunities and plans for the future,” said Alaina Gossett, Director of Retail & Licensing for We Are Nations. “We are excited to partner with such an impactful organization within the esports and gaming world. We believe their plans to impact the local scene will pave the path between the amateur and pro sides of esports.”

We Are Nations is the official retail and merchandise partner for many of the largest Esports organizations in the scene.

About We Are Nations

Nations is a globally networked licensing and visual intellectual property licensing company focused solely on the emerging market of esports. Founded in 2016, Nations has assembled an all-star team of business development, branding, merchandising and investment professionals. Nations’ unique market position and expertise will ensure that the top esports franchises are connected with the top retail and licensing partners worldwide, establishing significant market presence for their brand through meaningful merchandise programs.

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