Spectra will provide sales and sponsorship services across our expanding esports property list
More big news coming out today as we announce a formal partnership with Spectra, an industry leader in venue management, hospitality, and partnerships. Spectra will provide sponsorship sales representation for NSG’s expanding esports venue portfolio of Localhost Arenas in Philadelphia and Denver as well as our host of esports competitions.
What does that mean for the amateur esports athlete? It means you’ll be able to compete in even more events with even more people!
“We are incredibly impressed by the innovative leadership of the NSG team and the service offerings they are developing for the esports community,” Bryan Furey, Spectra Partnerships Senior Vice President, said. “The esports industry continues to skyrocket as brands recognize their opportunity to reach this young, educated and tech-savvy audience. Spectra is pleased for the opportunity to team up with NSG and create corporate partnerships that authentically fit their national player base.”
As many of you know, one of our core goals is to eliminate the barriers of entry in the esports space by providing high quality gaming equipment for semi-professional and developing gamers. We do this by putting on hundreds of esports events per year as a part of our mission to bring esports to more people in more places nationwide.
At our competitions and arenas, Spectra will establish strategic partnerships with corporate brands that elevate players’ gaming experience and enhance fan engagement.
“We are extremely excited about our new partnership with Spectra,” our own Danny Harvith, Director of Business Development , said. “The world of esports is rapidly looking more and more like the traditional, professional sports world. To have a partner with such a strong history of success in pro sports is both humbling and exciting. Together with Spectra, we hope to continue providing our esports communities with better experiences, more opportunities, and stronger support for the next generation of esports competitor.”
Spectra Partnerships has a strong presence in esports, representing both Philadelphia Fusion and Fusion Arena (the nation’s first purpose-built esports arena), as well as a number of other Philadelphia-based properties: Xfinity Live!, Philadelphia Flyers, Philadelphia Wings and Wells Fargo Center. Across North America, Spectra Partnerships provides services for 150 properties that include a variety of professional teams and their venues, including NHL affiliates Maine Mariners, Hartford Wolf Pack and Lehigh Valley Phantoms.